Emerging Trends and Future Growth in the Drinkable Peanut Powder Market Size, Share, (2024

The global market for drinkable peanut powder was estimated to be worth USD 486.97 million in 2023 and is expected to grow to USD 802.01 million by the end of 2032, according to a report released by Zion Market Research. Over the course of the projected period, the market is anticipated to expand at a CAGR of 5.70%. The study examines the factors driving, impeding, and influencing demand in the global drinkable peanut powder market throughout the course of the forecast year. Additionally, it will assist in navigating and investigating the growing potential in the market for drinkable peanut powder.

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Abstract:

The global drinkable peanut powder market is experiencing steady growth, spurred by a rising interest in plant-based proteins, health-conscious diets, and the increased availability of innovative food products. This article provides a comprehensive analysis of current market dynamics, growth factors, challenges, and forecasts for the drinkable peanut powder market.

Introduction

Drinkable peanut powder, a versatile and protein-rich supplement, is produced from roasted peanuts with a significant reduction in fat content. It has gained popularity among health enthusiasts, athletes, and those seeking sustainable protein options. This powder offers a convenient, allergen-reduced way to incorporate peanut protein into drinks, smoothies, and various recipes, making it attractive for a wide range of consumers.

Overview of the Global Drinkable Peanut Powder Market

Roasted peanuts are crushed to remove their natural oils, creating drinkable peanut powder. After then, the remaining particles are ground into a fine powder that contains 85% less fat and 50% less calories than regular peanut butter. Proteins derived from plants are preferred by users over those derived from animals.The demand for nutritious drinks is significantly higher, especially for goods containing drinkable peanut powder. This is explained by the high protein content and health benefits that drinking peanut powder products offer. As a result, food manufacturers are using peanut powder to create low-fat, high-protein, low-calorie beverages.

The drinkable peanut powder market has shown significant growth, with projections indicating continued expansion over the next decade due to rising consumer demand for plant-based, high-protein alternatives.

In addition to analysing the comprehensive type portfolio and strategic advancements of major manufacturers, the research offers a thorough overview of the drinking peanut powder market. The competitive environment and applications of the market for drinkable peanut powder are also covered in the study.

According to market size, growth rate, and attractiveness, the study’s type segments are specialised in market attractiveness analysis. The development of natural, organic, and non-GMO foods and beverages is encouraged by the administrations of several countries. Because of its natural plant-based protein composition, the trend of consumers gravitating towards wholesome and functional foods and beverages has created a promising market for a drinkable peanut powder product.

Growth Factors for the Global Drinkable Peanut Powder Market

The global market for drinkable peanut powder is expected to grow as a result of factors like growing consumer demand for wholesome goods, beverages, and plant-based proteins, as well as increased user health consciousness and awareness and increased production and consumption of peanuts and peanut-based products.

Furthermore, the expansion of online and retail distribution by major retailers, as well as the implementation of favourable food regulations by governments and regulatory agencies like the FDA in North America and the EFSA in Europe, are expected to drive the overall growth of the worldwide market. Notable developments are expected as a result of growing consumer preferences and the attractiveness of the online retail channel for purchasing drinkable peanut powder goods. An correct understanding of this enormous market is achieved through a thorough market taxonomy of the worldwide drinking peanut powder market. Key industry trends, opportunities, and constraints that impact the market for drinkable peanut powder are highlighted in the report. This helps the report’s audience make crucial business decisions by providing them with a clear picture of this enormous market.

Market Segmentation for Drinkable Peanut Powder Worldwide

The market for drinkable peanut powder is divided into three segments: product type, distribution channel, and application.The worldwide market has been divided into two categories based on the kind of product: soluble (powder) and insoluble (particle). Smoothies, shakes, and flavoured beverages are the three segments of the global drinkable peanut powder market based on its intended use. The global market has been divided into department shops, supermarkets and hypermarkets, and internet retailing based on the distribution route. Supermarkets and hypermarkets are major sales channels for drinking peanut powder. One of the most significant trading channels used by many businesses is online retail. Companies are able to increase their user base and boost product penetration by working with online merchants like Drugstore.com, Amazon.com, Vitacost, and Walmart.com.

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Market Analysis of Drinkable Peanut Powder: Report Scope

Regional Analysis of the Global Drinkable Peanut Powder Market

Asia Pacific, North America, Latin America, Europe, the Middle East, and Africa are the regional divisions of the global market for drinking peanut powder. The global market in North America, particularly the United States and Canada, has expanded due to the increase in demand for goods that contain drinkable peanut powder. The global market for drinkable peanut powder in China and India is expected to grow in the near future due to a rise in employment possibilities.

Key Market Players Prominent players in this market include companies like PBfit, Naked Nutrition, and Tru-Nut. These companies offer a range of powdered peanut products with varying protein contents and flavors to meet diverse consumer needs.

Key Market Drivers

Rising Popularity of Plant-Based Proteins With a shift towards vegan and vegetarian diets, consumers are turning to plant-based proteins, like drinkable peanut powder, as a preferred protein source due to its nutritional value and lower environmental impact.

Health and Wellness Trends

Health-conscious consumers, especially those focused on fitness and nutrition, are increasingly adopting low-fat, high-protein products that can be easily added to beverages and snacks.

Allergen-Reduced Formulations

Peanut allergies have led to the development of allergen-reduced peanut powder formulations, expanding the market reach to a broader audience, including those who may have mild sensitivities.

Market Challenges

Competition from Alternative Protein Sources

Despite its benefits, drinkable peanut powder faces competition from other protein sources like almond, soy, and pea protein powders, which are widely available and have established consumer bases.

Production and Cost Constraints

The processing of peanuts into a low-fat powder can be costly, impacting the price competitiveness of drinkable peanut powder compared to other protein powders.

Market Segmentation

By Application

Beverages and Smoothies: The primary segment, with drinkable peanut powder widely used in smoothies, shakes, and protein drinks.
Bakery and Confectionery: Increasingly used as a protein additive in baked goods and snacks.
Nutritional Supplements: Used as a protein source in meal replacement shakes and fitness supplements.

By Distribution Channel

Online Retail: Expected to see the highest growth, driven by digital health and fitness markets.
Offline Retail: Specialty health stores and supermarkets cater to consumers preferring in-store purchases.

Regional Analysis

North America North America dominates the drinkable peanut powder market due to a high demand for protein supplements and health-conscious dietary trends.

Europe Europe is another key market, with consumers increasingly shifting to plant-based and sustainable dietary options.

Asia-Pacific The Asia-Pacific region is an emerging market, driven by the rapid growth of the health and wellness industry and a rising middle class interested in high-protein, plant-based products.

Future Outlook and Opportunities

The drinkable peanut powder market presents promising opportunities for growth, particularly through product innovations such as flavored options, organic certifications, and allergen-free formulations. Investment in R&D for new applications and cost-effective production techniques may also expand market accessibility.

Conclusion

With rising consumer interest in plant-based proteins and health-focused products, the drinkable peanut powder market is set for significant growth. Future developments in product innovation and expanded regional presence are likely to enhance its market potential.

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