Global Trends and Growth in the Non-Alcoholic Malt Beverages Market Size, Share, (2024

The global non-alcoholic malt beverage market was estimated to be worth USD 32.78 billion in 2023 and is expected to grow to USD 59.27 billion by the end of 2032, per a report released by Zion Market Research. Over the course of the projected period, the market is anticipated to expand at a CAGR of 6.80%. The growth factors, barriers, and effects on demand of the global non-alcoholic malt beverages market are examined in this study over the period of forecasting. Additionally, it will assist in navigating and investigating the emerging potential in the market for non-alcoholic malt beverages.

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Introduction

The non-alcoholic malt beverages market is experiencing substantial growth, driven by changing consumer preferences for healthier, low-calorie, and alcohol-free options. This article explores key market trends, demand factors, regional insights, and future opportunities for brands and investors in the non-alcoholic malt beverage industry.

Overview of the Global Market for Non-Alcoholic Malt Beverages

The Global Market Report on Non-alcoholic Malt Beverages Alcohol is typically present in fermented beverages, however it is relatively low in non-alcoholic malt beverages. Barley is fermented to make these fermented items. This kind of beverage has very little to no alcohol in it. In contrast to the dairy-based product, which has no alcohol, non-alcoholic beer has an alcohol concentration of approximately 0.5% by volume.

The majority of people choose beer to other hard alcoholic beverages since it is thought to be a stress-relieving beverage.But as many people prefer malt beer with very little alcohol, the number of people who drink non-alcoholic beverages has increased significantly in recent years. Sales of these drinks are positively impacted by their additional health benefits. In industrialised nations, there is a greater tendency to use non-alcoholic beverages.

Definition and Scope: Describe what non-alcoholic malt beverages are, including common ingredients and production processes.

Historical Market Growth: A brief look at the evolution of the market, highlighting recent years of growth.

Market Segmentation: Breakdown by type (flavored vs. unflavored), packaging (bottles, cans), and distribution channels (supermarkets, online, etc.).

Growth factor for the global market for non-alcoholic malt beverages

The increasing trend of nonalcoholic drink consumption, the growing preference for nonalcoholic drinks because of their additional benefits, and the shift of a large population towards nonalcoholic malt beverages are the main factors driving the market’s rapid growth in the nonalcoholic malt beverages sector globally. Beer and other non-alcoholic malt beverages provide customers with a number of advantages. In addition to being loaded with vitamin B6, non-alcoholic beer has been shown to promote blood circulation by slowing down the platelet activation and blood coagulation processes. After drinking non-alcoholic beer, the researcher also discovered that the blood had a significant quantity of antioxidants. It is anticipated that this and numerous other advantages will support the expansion of the worldwide market for non-alcoholic malt beverages. However, the growth of the global market for non-alcoholic malt beverages over the forecast period may be constrained by the availability of alternatives with lower sugar content.

The COVID-19 epidemic has had a negative impact on the growth of the non-alcoholic malt beverage sector. Strict government-imposed lockdowns, a halt to production, and restrictions on labour mobility have all significantly impeded the expansion of the worldwide market for non-alcoholic malt beverages. Since non-alcoholic malt beverages do not qualify as necessary food items, their production was tightly prohibited during lockdowns. The worldwide non-alcoholic malt beverage market’s overall income has been negatively impacted by this, since it has led to a lack of products around the globe, as well as a shortage of raw materials and supply chain disruption.

Market Segments for Non-alcoholic Malt Beverages Worldwide

The market for non-alcoholic malt beverages worldwide is categorised by product, flavour type, packaging, distribution channel, and geography.The global market is divided into two segments based on product type: carbonated drinks and drinks made from dairy. The market is separated by flavour type, including pomegranate, citrus, peach, berries, apple, coffee/coconut, mixed fruit, and classic or natural. The packaging market is divided into three categories: liquid cartons, cans, and bottles. convenience stores, supermarkets, bargain stores and speciality shops make up the distribution channel sector.

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Market for Non-alcoholic Malt Beverages: Report Scope

Regional Analysis of the Global Market for Non-alcoholic Malt Beverages

In the global market for non-alcoholic malt beverages, North America and Europe are anticipated to hold the largest market shares. The rising demand for non-alcoholic beverages, expanding knowledge of their advantages over alcoholic beverages, and the existence of significant market participants in these areas are all contributing factors to the high revenue generation in these areas. Nonetheless, the Asia Pacific area is anticipated to witness the swift expansion of the non-alcoholic malt beverage industry. The market for non-alcoholic malt beverages is anticipated to increase rapidly during the projected period due to factors including rising disposable income, growing urbanisation, and growing preferences for non-alcoholic beverages.

Key Market Drivers

Health Consciousness: Rising consumer awareness around health and wellness has led to a shift from alcoholic beverages to non-alcoholic options.
Cultural Shifts: The increase in “sober curiosity” and the demand for alcohol-free options during social gatherings.
Product Innovation: The introduction of diverse flavors, functional ingredients, and packaging innovations that attract a wider audience.
Rising Disposable Income: In emerging economies, increased disposable income has broadened consumer access to non-alcoholic options.

Market Trends

Popularity of Low-Calorie and Functional Beverages: Highlight consumer interest in low-sugar, functional benefits like added vitamins or adaptogens.
Sustainable and Eco-Friendly Packaging: Focus on recyclable or sustainable packaging options as a growing priority among consumers.
Premiumization and Craft Influence: Growth of premium brands and smaller craft producers catering to high-quality, unique flavor profiles.

Regional Analysis

North America: High growth due to health trends, particularly in the U.S. and Canada.
Europe: Strong demand driven by established non-alcoholic beverage markets in Germany, the UK, and other regions.
Asia-Pacific: Rapidly growing market due to increasing urbanization and health-conscious trends in countries like Japan and China.
Latin America and Middle East & Africa: Emerging markets with rising demand due to increased awareness and changing consumption patterns.

Key Players and Competitive Landscape

Major Players: Overview of dominant brands like Heineken 0.0, Budweiser Zero, and local or craft brands.
Market Strategies: Analysis of how key players use marketing strategies like branding, influencer partnerships, and product launches to gain market share.
Competitive Advantage: Discuss factors like taste, packaging innovation, and distribution as competitive differentiators.

Challenges and Barriers

Flavor and Taste Perception: Overcoming consumer biases regarding taste.
Price Sensitivity: Non-alcoholic malt beverages can be pricier than traditional sodas, affecting affordability in some regions.
Regulatory Barriers: Regulations regarding alcohol-free labeling and marketing vary across countries and can impact growth.

Future Opportunities and Market Forecast

Growth Forecast: Projected growth rates, with data on market size forecasts.
Potential for New Entrants: Opportunities for small and medium-sized companies to innovate in flavors, packaging, and health benefits.
Technological Advancements: Innovations in flavor extraction, preservation, and functional ingredients.

Conclusion

The non-alcoholic malt beverage market is poised for continued growth as consumers prioritize healthier, functional, and alcohol-free alternatives. Brands that focus on innovation, quality, and aligning with health trends will likely see success in this evolving market landscape.

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