Passive Authentication Market Size, Share, Trends, Growth 2032

The global passive authentication market was estimated to be worth USD 1.57 billion in 2023 and is expected to grow to USD 12.64 billion by the end of 2032, per a report released by Zion Market Research. Over the course of the projected period, the market is anticipated to expand at a CAGR of 26.08%.

The growth factors, barriers, and effects on demand of the worldwide passive authentication market are examined in this study for the period of forecasting. Additionally, it will assist in navigating and investigating the emerging potential in the field of passive authentication.

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Overview of the Global Passive Authentication Market

The process of confirming a user’s identification is known as authentication. Both passive and active authentication are possible. The process of verifying a user’s identification without requiring any special extra steps for authentication is known as passive authentication. Users must authenticate using a web browser that directs them to an identity provider in order for passive authentication to work. Behavioural patterns, such as contextual and biometric authentication in addition to device identification, are used in the passive authentication process.

Additionally, it incorporates multi-factor authentication, which provides improved protection and control to let businesses do away with the need for password-based security measures.

Growth Factors for the Global Passive Authentication Market

The increasing use of voice biometrics, which provide the most secure and frictionless way to confirm users’ identities during phone calls and digital transactions, in place of more antiquated and traditional security measures like passwords and security questions is one of the key factors propelling the growth of the global passive authentication market. In order to build a high-security verification mechanism, this process requires a longer speech period. Users do not need to recall their account or phone numbers in order to complete the passive verification process. Additionally, throughout the projection period, the global passive authentication market would rise at a faster rate due to the notable increase in demand for multi-factor authentication in an organisation.

Additionally, during the projection period, the global market’s trajectory is projected to be positively shaped by the rising prevalence of cybercrimes worldwide as well as data security concerns. Throughout the forecast period, the global passive authentication market is expected to increase due in part to the rising demand for safe and speedy online transactions.

The global market’s expansion has been greatly accelerated by the coronavirus pandemic. Because of the continuous cyberattacks during the pandemic, the demand for passive authentication is rising globally due to the continued trend of using collaboration platforms like Cisco Connect and Zoom. Businesses have implemented biometric technology to protect users’ devices from hackers as a result of the increasing use of smartphones for payment services and smart working from one’s own device. As a result, biometric authentication — which incorporates fingerprint, face, and iris recognition — became the preferred method for protecting users’ identities.

Market Segmentation for Global Passive Authentication

The industry, organisation size, deployment type, business function, component, and geography are the different segments that make up the worldwide passive authentication market.

Media & entertainment, healthcare, retail, consumer, telecom & IT, government financial services, and insurance are the several industries into which the market can be divided.

The market can be divided into large and small and medium-sized businesses based on the size of the organisation.

The market can be divided into two segments based on the kind of deployment: on-premises and cloud.

The market can be divided into tourism management, marketing management, compliance management, and other company functions.

The market can be divided into services and solutions by component. Professional and managed services are two further divisions of the service sector.

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Market for Passive Authentication: Report Scope

Regional study of the global passive authentication market

Because individuals are becoming more aware of passive authentication solutions, North America holds the greatest share of the global passive authentication market. Furthermore, the region’s high rate of advanced technology adoption contributes to the regional market’s growth over the projection period.

Due to the increasing frequency of cyberattacks in the region, Asia Pacific is anticipated to have significant growth over the forecast period.

By Industry