The Booming Air Fryer Market: Trends and Insights Size, Share, 2032

The size of the worldwide air fryer market was estimated at USD 6.55 billion in 2023 and is expected to increase at a compound annual growth rate (CAGR) of approximately 9.9% between 2024 and 2032, reaching USD 15.33 billion. The report offers historical data from 2018 to 2022 as well as a revenue-based estimate from 2024 to 2032 (USD billion). The study includes a forecast and a regional and worldwide analysis of the air fryer market.

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Introduction

Air fryers have transformed modern cooking, offering a healthier and more convenient alternative to traditional frying methods. With the rise of health-conscious consumers and the demand for time-saving kitchen gadgets, the air fryer market has experienced remarkable growth. This article delves into the key factors driving the market, emerging trends, and future opportunities.

Overview of the Global Air Fryer Market

Through the use of a fan and a convection mechanism in a basket, an air fryer circulates hot air to aid in the cooking of food. These appliances are thought to be a healthier alternative to conventional deep-frying methods. These are also suitable for grilling, baking, and roasting. An improvement over traditional electric fire cookware is the air fryer.

The global air fryer market has witnessed significant growth, with a valuation of approximately $XX billion in 2023 and an anticipated expansion to $YY billion by 2028, registering a compound annual growth rate (CAGR) of Z%. The adoption of air fryers is propelled by changing lifestyles, technological advancements, and growing awareness of health benefits.

Growth Factors for the Global Air Fryer Market

The increasing need for air fryers in hotels, restaurants, and hospitals is one of the key reasons propelling the worldwide air fryer market’s expansion. However, the worldwide market for air fryers is expanding due to people’s increased awareness of their health. The worldwide air fryer market’s trajectory is anticipated to be positively impacted by the increasing urbanisation throughout the forecast period. When comparing modern and traditional cookware, there is a noticeable variation in how each is perceived. While traditional kitchenware in rural areas is purchased with the concept of serving practical objectives, people today purchase kitchen products with the perception of modern persons’ personalities. Additionally, urban dwellers are drawn to expensive equipment and sophisticated aesthetics.

Additionally, urban residents’ increasing disposable money encourages them to buy luxuries like air fryers, which propels the market’s expansion. Sales of automatic cookware goods are being driven by the expanding working-class population. Nonetheless, during the forecast period, these new developments will strongly propel the expansion of the worldwide air fryer market. Customers’ need for low-heat cooking gadgets has significantly increased, which has fuelled the demand for air fryers on the international market. The worldwide market for air fryers is expanding due of the many benefits of flying, such as low-fat meals and simple cleanup.

Market Segmentation for Air Fryer Products Worldwide

Sales channel, price range, end-user, wattage, device, and geography are the categories into which the worldwide air fryer market may be divided.The market can be divided into a number of different sales channels, including department stores, speciality shops, supermarket direct sales, and internet merchants. The market for air fryers worldwide is dominated by internet sales. The increase might be ascribed to the rise of e-commerce sites such as Amazon and Flipkart. Additionally, the major participants in the sector have set up their own websites to assist clients with online services.

The market can be divided into price ranges of US$ 300 and over, US$ 200-US$ 300, US$ 100-US$ 200, US$ 25-US$ 100, and less than US$ 25. The market can be divided into residential and commercial segments based on the end-user. Due to the rising demand for air fryers among residential end users, the residential segment dominates the others. The market can be divided into five segments based on wattage: below 1200 watt, 1800–2200 watt, 1500–1800 watt, 1200–1500 watt, and 2200 watt and above. The market can be divided into two segments based on device: digital and manual. Because of the increasing urbanisation and uptake of modern lifestyles, the digital air fryer category holds the greatest share of the global air fryer market. Furthermore, another factor contributing to the enormous popularity of digital air fryers is the variety of multipurpose cooking options they offer.

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Market for Air Fryer: Report Scope

Regional analysis of the global air fryer market

Because more individuals in the region are adopting smart kitchen cookware with modular aesthetic designs, North America now owns the greatest share of the global air fryer market. Furthermore, the existence of significant market participants in the area contributes to the expansion of the regional market.Due to rising disposable income, Asia Pacific is expected to have significant growth throughout the predicted period. Furthermore, a major factor in the expansion of the regional air fryer market is the region’s steadily rising working-class population.

Key Market Drivers

Health and Wellness Trends
Convenience and Efficiency
Technological Advancements
Growing Popularity of Home Cooking

Key Players

The air fryer market is competitive, with key players focusing on innovation and differentiation:

Philips: A pioneer in the air fryer market, known for its advanced technology and premium models.
Tefal: Specializing in user-friendly designs with enhanced safety features.
Ninja: Offering versatile appliances that combine air frying with other cooking methods.
Instant Brands (Instant Pot): Known for multi-functional air fryers catering to a broad audience.

Market Challenges

High Competition
Perceived Cost
Consumer Awareness and Education

Emerging Trends

Smart Air Fryers
Sustainability Focus
Compact and Aesthetic Designs
Expanded Culinary Applications

Regional Insights

North America: Leading the market with high awareness and adoption rates driven by health-conscious consumers.
Europe: Experiencing steady growth due to a strong emphasis on healthy eating and modern kitchen appliances.
Asia-Pacific: Expected to grow rapidly, with increasing disposable incomes and the popularity of home cooking in emerging economies like India and China.

Conclusion

The air fryer market is poised for sustained growth, driven by innovation and evolving consumer preferences. As manufacturers address challenges like affordability and awareness, the potential for market expansion remains significant. The future of air fryers lies in smart technology, multifunctionality, and alignment with health and sustainability trends, ensuring their place as a staple in modern kitchens worldwide.

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